Posts Tagged ‘search engine optimization’

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Marketing Strategy Needs SEO

06 · 17 · 09

By Lisa Kaslyn

Many of the businesses I speak with share some perplexity when it comes to their Inbound Marketing strategy, and its primary tactic, search engine optimization (SEO). Here’s a simplified way of looking at it: If traditional marketing is about pushing information – sometimes intrusively- out to customers, (i.e., advertising, trade shows, telemarketing, direct mail, and email) then inbound or new marketing is more about making your business findable in a world where customers have more control over what information they receive and how they receive it. Read the rest of this entry ?