Posts Tagged ‘kashen communications’

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Marketing Strategy Needs SEO

06 · 17 · 09

By Lisa Kaslyn

Many of the businesses I speak with share some perplexity when it comes to their Inbound Marketing strategy, and its primary tactic, search engine optimization (SEO). Here’s a simplified way of looking at it: If traditional marketing is about pushing information – sometimes intrusively- out to customers, (i.e., advertising, trade shows, telemarketing, direct mail, and email) then inbound or new marketing is more about making your business findable in a world where customers have more control over what information they receive and how they receive it. Read the rest of this entry ?

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Lisa Kaslyn

06 · 17 · 09


lisakashen


Lisa Kaslyn
is principal and creative strategist of Kashen Communications. She helps businesses craft their story and share it with key audiences through traditional, search optimized and social media strategies. Her company website is www.KashenComm.com. You may enlist for her emarketing bootcamp at www.bootcampforbiz.com.