Whether streaming video games such as Fortnite or just talking about your day, becoming a female streamer on platforms like Twitch and Kick can be an extremely rewarding career for women. Gaming fans betting online at GGBet Estonia only know too well the sway that female streamers hold and there’s never been a better time to become one. “Just Chatting” star Amouranth, for example, signed a $30 million deal to start streaming on Kick in 2023, having built an audience of 6.2 million subs on Twitch. Of course, batting in the big leagues takes time and effort, and if you’re just starting you’re going to need some help.
Technical gear
You don’t need to spend a fortune on gaming technology or have a huge team to get yourself moving, but you’ll still need gear that provides a result good enough to meet subscribers’ expectations:
- Computer: You’ll need a powerful desktop PC or laptop with a standalone graphics card and enough RAM to handle running streaming software and video games (assuming you’re going to be streaming video games) simultaneously.
- Camera: Obviously, you’ll need a high-quality HD webcam. Popular choices include the Logitech C920 or the Razer Kiyo.
- Microphone: Some broadcast microphones are insanely expensive, but you just need a good one with some form of stand and maybe a pop shield (a foam cover or screen that stops you from creating a loud “pop” noise when you make “p” or “b” sounds). Consider options like the Blue Yeti or the HyperX QuadCast, both of which are in the $100-200 price range.
- Streaming software: OBS is all you need. It’s free and does everything, including manipulating your voice and mixing multiple cameras and feeds.
- Internet connection: A stable, fast internet connection is crucial to avoid lag and buffering. While faster is always better, most home connections should be fine.
Branding
Branding is key in any form of live broadcasting, and gaming streaming is no different. Your personal identity can either help you create a memorable channel or banish you to obscurity. You don’t want to be obscure, so check out this Toxigon article on the importance of branding in streaming and follow these branding tips:
Identity: Choose a catchy username that reflects your personality and gaming content.
- Logo and graphics: You’ll need a channel logo and overlay graphics. You can either pay someone else to create these for you using a freelance platform like Fiverr, or do it yourself using either a free service like Canva or a premium option like the Adobe suite. Don’t worry too much if this isn’t quite in place when you start. As your subs grow and you begin to make money, you can invest in more professional visuals.
- Channel description: You’d be amazed how many people forget to do this when they’re starting out. Write a channel description that tells viewers who you are and what they can expect from your streams. Such clarity will drive gaming fans to betting online which is great publicity.
- Consistency: Sticking to a streaming schedule helps build a loyal audience, but try to make sure you start out with a sustainable output. Take Imane “Pokimane” Anys as a case in point. She’s the world’s most popular video games female streamer, with more than 9 million Twitch subs, and she’s a great example of the need for a long-term view if you want to make it big. Anys, a Moroccan-Canadian, understands that achieving success as a streamer revolves around work-life balance: “There is a huge misconception that streaming and creating content for 12 hours straight, seven days a week will make you successful. While that process can certainly bring in higher numbers early on, it will absolutely lead to burnout… I choose to invest in other parts of my life on both a personal level and business front as well.”
Building a community
Streaming is social media. No community, no channel. Engaging with your audience and building a positive environment will keep gaming viewers coming back. This isn’t optional, so be sure to take note of these tips:
- Interaction: Engage with your audience by responding to chat messages. Streamlabs is an extremely popular tool that will help you organize and highlight donations and subscriber messages.
- Trolls: You’re going to have to deal with difficult people in your chat. Trolling is, unfortunately, part of the reality of streaming live, but your community will love you if you know how to respond. Check out this advice from KittyPlays, who has over 1 million subs on Twitch: “I have noticed that the more attention you give online trolls, the more they show up. It’s best not to give them the attention they crave. In doing that and treating everyone with love and respect, I have had a lot of people go from trolls or haters to integral parts of my community.”
- Social media: Promote your streams on social media platforms like Bluesky, Instagram, and TikTok. This is going to mean creating short-form videos and taking photos, but this will allow you to build periphery communities through behind-the-scenes content and highlights.
- Collaborations: Once your audience begins to build, collaborate with other streamers to reach new audiences. Networking in this way is critical in the female streaming community.
Never been easier
With the abundance of video games and the gaming world of betting online, becoming a video games female streamer has never been easier, but the reality is that you’re going to need dedication and tenacity to make it truly work. Also, you should know that only approximately 10% of the world’s most popular streamers are women, so there’s a serious gap in the market. Follow these tips and you may be in with a chance of filling it. Good luck!
