Archive for June, 2009

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Marketing Strategy Needs SEO

06 · 17 · 09

By Lisa Kaslyn

Many of the businesses I speak with share some perplexity when it comes to their Inbound Marketing strategy, and its primary tactic, search engine optimization (SEO). Here’s a simplified way of looking at it: If traditional marketing is about pushing information – sometimes intrusively- out to customers, (i.e., advertising, trade shows, telemarketing, direct mail, and email) then inbound or new marketing is more about making your business findable in a world where customers have more control over what information they receive and how they receive it. Read the rest of this entry ?

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Lisa Kaslyn

06 · 17 · 09


lisakashen


Lisa Kaslyn
is principal and creative strategist of Kashen Communications. She helps businesses craft their story and share it with key audiences through traditional, search optimized and social media strategies. Her company website is www.KashenComm.com. You may enlist for her emarketing bootcamp at www.bootcampforbiz.com.
 

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5 Must Have Tools in my Web Design Arsenal

06 · 16 · 09

@artdeal

When I first got into web design I didn’t know much about anything. I created pages on free sites such as Gurlpages.com and Angelfire.lycos.com. All I had to do was fill out a form, hit submit, and my web page was created for me.

Then I discovered HTML and that’s when my love for web design began. That’s was back in 1999. Now ten years later I am still have a passion for it.

Here are my 5 must have Web Design tools: Read the rest of this entry ?

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@artdeal

06 · 16 · 09

artiatesiadeal

@artdeal

I am native brooklynite, graphic designer, blogger, and a proud geek girl. Creating visually appealing designs is an unquestionable passion of mines. My other interests include community service, writing poetry, listening to music, and hanging out with my friends.
 
I dream in code.
 
You can follow her on twitter @artdeal

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Interview: Bridget Cline of FAVE

06 · 11 · 09

@geekgirls

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Geek Girls Network: Tell me about receiving the AV Woman of the Year Award. Has receiving this award helped your bridgetclinebusiness or FAVE?

Bridget Cline: Winning the inaugural Women in AV award was huge for me!  Although I joked that it was a “one horse race”, there are so many incredibly talented women in our field, and I was shocked to find-out that I had won!  My assistant and mentee Kristen Jeffries nominated me, based on the criteria of professional achievement in the AV field as well as a commitment to helping other women succeed in our industry. 

I’m not sure if this has helped my company grow (I think my current clients already know they’re with the best *grin*), but it has certainly helped give FAVE more credibility and press.  That’s my passion, and it was just perfect timing – total synchronicity! Read the rest of this entry ?

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Interview: Christine King of SMSC

06 · 09 · 09

By @geekgirls

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During my sister’s college graduation this summer, I had the pleasure of listening to one of the most inspiring commenceChris_King_Photoment speeches.
Christine King, President and Chief Executive Officer of SMSC, a global supplier of semiconductor solutions, spoke about what an education means to her and how she succeeded in the field of technology.

Unlike most speeches I’ve heard given by successful individuals, King offered an honest and vulnerable story about her personal struggles which lead to her determination to receive an education. She did not have the support that so many of us take for granted and refused to become devoured by self-pity. King did not wait for opportunity to knock; she walked right up to its door and said “Let me in!”

Her story and words of wisdom have truly impacted my life and I felt it was imperative that I relay her message to everyone. Christine King graciously accepted my interview request and I am so grateful to have the opportunity to share a glimpse of this truly remarkable geek girl! Read the rest of this entry ?

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Evolution of the GEEK – How we became Hip

06 · 08 · 09

by @lauraklotz

As recently as a century ago, the term geek referred to sideshow circus performers whose job it was to entertain the crowd by biting the heads off of live chickens or bats.

We’ve come a long way, baby.

The etymology of the word dates back to the old English or Low German word geck, meaning ‘freak.’  According to the relevant article at Wikipedia, the definition of geek has evolved over time to the point where it no longer has a definitive meaning.  It frequently gets classed with words that have similar definitions, such as nerd or dork, and they have all been known to be used in a derogatory fashion.

However, over the last several years, the geeks of the world have been revealing themselves in great numbers, taking back the word for themselves and applying it in a positive light.  Read the rest of this entry ?